Vevo – Viva La Vevolution
Vevo is a website that allows you to stream music videos from three of the ‘big four’ major record labels. Since it’s launch in 2009 it has become one of the most visited sites in the U.S and as expected app versions have been created in it’s wake. The Vevo app has been around for a while on the Android Marketplace but it has only recently just started working here in the UK.
The Vevo app for Android allows the user access to over 25,000 videos from over 7,500 music artists. Tucked away in it’s tidy interface are pre-built playlists, ways to share videos via Twitter or Email and the option to purchase songs via Amazon.
Vevo’s strength lies in it’s intuitive and information packed interface. Making your way around the app is second nature and over wi-fi it’s easy to be streaming videos in just a few short presses. Even better is how well the app runs over 3G, it’s understandably by no means perfect but with a strong signal you can get some decent enough results.
So far so good, Vevo makes for some very strong first impressions however digging a little deeper brings to light a few problems and some glaringly missed opportunities.
The biggest issue is with the music catalogue itself. 25,000 videos may sound like plenty to get through but considering that that source is the major record labels fans of more independent music may struggle to find content they actually care about. To make matters worse the only ways to access the content are by using the preloaded play-lists / charts or via a direct search. There seems to be no way to browse the music via genre which for some people would be the first method they would want to use. This wouldn’t be a problem if the default play-lists covered a lot of ground but sadly for the most part they only offer the predictable choices of ‘most popular videos’ or ‘top artists’ which in turn places the commercial content ‘front & centre’ and even then there’s bizarrely only 12 video results per topic.
This leads into the next problem with Vevo, how it’s not possible to personalize the app to your own tastes. There’s no option to build your own play-lists which is very odd given how you can do just that on the main Vevo website. What’s even stranger is how the app totally ignores the original Vevo website and it’s users. If you have a Vevo account there is no way to access it via the Vevo app, as a result you cannot sync up your Vevo experience across platforms. It truly is an opportunity wasted.
Even within the confines of the app itself there is also no way of accessing your recent play history or bookmarking your favourite videos. If there’s a clip you want to go back to time and time again and it’s not on the main charts you’ll have to search for it every single time. On the subject of repeat viewings there is also no video cache function. It would have been great if Vevo could have automatically cached data to the sd card to speed up repeated playback or to allow you to use the app when there is no network. Sadly this is not the case. No network? No Vevo.
Ultimately Vevo is a well made, information packed app and may be worth the free download just to see if it chimes with your tastes in music. It’s just a shame that it totally drops the ball when it comes to realising its full potential.
About This App :
- Version Reviewed : 1.06
- Requires Android : 2.1 and up
- Category : Music & Audio
- Size : 941k
- Price : Free